Cold Brew Coffee in 2022
Cold brew coffee has become wildly popular with consumers of all ages and is quickly becoming a mainstay in the coffee category. The cold drink is known for its reduced acidity and distinct bold flavor, which consumers enjoy throughout the day, increasing sales and profitability for operators and retailers. Seeing as how cold brew coffee increases sales you would think everyone would be jumping to put it on the beverage menu. There is, however, one very large obstacle that operators consistently run into when making cold brew coffee.