Newco at the NAMA Show, 2026

Newco at the NAMA Show, 2026

Arriving in Los Angeles 

I touched down in LA the day before the show and made it to the convention center in the early afternoon. NAMA, the National Automated Merchandising Association, holds its annual trade show to show off the latest innovations for convenience stores, offices, and vending. Newco's been coming to Nama for decades, but I've never been. Walking into the trade show, I was filled with nervous excitement. Meeting Dave and Jeremy, two members of our sales team, made me feel instantly at home in our booth, which they’d already finished constructing. 

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Newco at the SCA World of Coffee, 2026

Newco at the SCA World of Coffee, 2026

Tradeshow Season is underway in 2026!

Last week, Drake Seabaugh, the graphic designer who runs our print lab, traveled to San Diego for his first industry trade show. Normally, Drake prints all our labels, signage, and custom branding. At the Specialty Coffee Association’s World of Coffee, he got to meet our customers face to face, and show off our latest creation, the InfiniBrew. I sat down with Drake to hear what it was like for him to move from the lab to the real world, experience the wider world of coffee, and take in all the latest designs and technology in this industry we love.

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Never Brew Coffee Again

Never Brew Coffee Again

We'll worry about the coffee, you can just enjoy it.

Is the coffee ready yet? It’s the question that haunts every early riser.

But what if you never had to wait for a cup of coffee again? What if your coffee brewer started grinding fresh beans ten minutes before anyone arrived? What if old, stale coffee disappeared and was replaced with a fresh, delicious brew without you lifting a finger? Infinibrew does the work, so you can focus on everything else..

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Capitalizing on 2025 Coffee Industry Trends with Newco Solutions

Capitalizing on 2025 Coffee Industry Trends with Newco Solutions

The coffee industry is undergoing a rapid transformation, driven by evolving consumer preferences and innovative advancements. To stay ahead in 2025, it’s essential to understand the major trends shaping the commercial coffee landscape. Here are the key trends to watch and how Newco, as a leading provider of coffee brewing equipment and solutions, can help your business thrive.  

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Brewing Business: Capitalizing on Coffee Season

Brewing Business: Capitalizing on Coffee Season

As autumn arrives, businesses are embracing coffee season—a chance to leverage the comforting appeal of seasonal flavors. For B2B companies, this presents a unique opportunity to strengthen client relationships, boost employee morale, and offer innovative coffee solutions. Whether you provide office coffee services or workplace experiences, coffee season is an ideal time to engage with clients and offer value.

Seasonal Coffee Trends in the Workplace

Autumn brings a shift in preferences, with seasonal flavors like pumpkin spice, caramel, and cinnamon gaining popularity in office coffee stations. For companies offering office coffee services, staying ahead of these trends by providing fall-inspired blends can elevate workplace satisfaction and differentiate your business. By offering these flavors, you become a partner that understands and enhances your clients’ office experience.

Coffee as a Relationship Builder

Coffee is more than just a beverage—it’s a connection point. Offering high-quality, seasonal coffee services to clients adds value, turning routine interactions into relationship-building moments. Providing tailored, seasonal options—through direct sales, subscriptions, or vending solutions—can create long-term client loyalty, showing you care about their workplace culture.

Enhancing Employee Engagement

Companies can also help clients enhance employee engagement through coffee. Seasonal offerings, premium equipment, or virtual coffee tastings create memorable "coffee moments" that contribute to a positive office environment. These experiences go beyond simple perks, fostering a sense of community and boosting workplace morale.

Partnering for Success

For businesses selling coffee products, this season is the perfect time to strengthen partnerships with office managers and procurement teams. By offering seasonal bundles or tailored promotions, you can meet client needs while adding value. Sharing insights on how coffee season impacts productivity also positions your business as a thought leader, building trust and credibility.

A Season of Opportunity

 The coffee season is about more than flavors—it’s an opportunity to strengthen relationships, improve office experiences, and offer value. By embracing this season and offering customized solutions, businesses can create lasting impressions and position themselves as essential partners throughout the year.